• Develop and implement marketing plans and strategies to in line with the company's vision and guidelines.
• Develop and execute a rolling twelve month marketing calendar of events & promotions in consultation with related supporting team to increase more partners and sales revenue.
• Monitor on Marketing’s budget to ensure that all marketing activity is within the agreed budget and guide to marketing staff where the budgets are devolved.
• Overall promotion plans and strategy for the existing product package.
• Researching and evaluating new product package opportunities, demand for potential products package, and customer needs and insights.
• Working with related teams/sections to manage new product package development.
• Managing launch campaigns for new product package.
• Conduct analysis on market trend and competitors’ activities
• Monitoring on distribution channels for products and POSM.
• Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
• Analysis of the effectiveness of all marketing efforts.