Lead integrated digital marketing campaigns from concept to execution
• Plan and execute all digital marketing, marketing database, email, social media and
display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess
against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the
insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user
experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for
adoption where appropriate
• Other tasks assigned by Creative Director.

BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database,
email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Strong analytical skills and data-driven thinking
• Strong grasp of current marketing tools and strategies
• Up-to-date with the latest trends and best practices in online marketing and
measurement