• Manage branding of ANANA to its best value and high visibility
• Manage product marketing to gain awareness and get the message across to external and internal clients
• Identify market size, competitors, demands, segmentation and concise business positioning
• Develop go-to the-market strategies to address new market as well as retaining existing market base.
• Analyze and manage profitability by product
• Develop products to targeted market
• Perform other tasks assigned by the management
• Manage branding of ANANA to its best value and high visibility
• Manage product marketing to gain awareness and get the message across to external and internal clients
• Identify market size, competitors, demands, segmentation and concise business positioning
• Develop go-to the-market strategies to address new market as well as retaining existing market base.
• Analyze and manage profitability by product
• Develop products to targeted market
• Perform other tasks assigned by the management
• Manage branding of ANANA to its best value and high visibility
• Manage product marketing to gain awareness and get the message across to external and internal clients
• Identify market size, competitors, demands, segmentation and concise business positioning
• Develop go-to the-market strategies to address new market as well as retaining existing market base.
• Analyze and manage profitability by product
• Develop products to targeted market
• Perform other tasks assigned by the management
• Manage branding of ANANA to its best value and high visibility
• Manage product marketing to gain awareness and get the message across to external and internal clients
• Identify market size, competitors, demands, segmentation and concise business positioning
• Develop go-to the-market strategies to address new market as well as retaining existing market base.
• Analyze and manage profitability by product
• Develop products to targeted market
• Perform other tasks assigned by the management
• Manage branding of ANANA to its best value and high visibility
• Manage product marketing to gain awareness and get the message across to external and internal clients
• Identify market size, competitors, demands, segmentation and concise business positioning
• Develop go-to the-market strategies to address new market as well as retaining existing market base.
• Analyze and manage profitability by product
• Develop products to targeted market
• Perform other tasks assigned by the management
• Manage branding of ANANA to its best value and high visibility
• Manage product marketing to gain awareness and get the message across to external and internal clients
• Identify market size, competitors, demands, segmentation and concise business positioning
• Develop go-to the-market strategies to address new market as well as retaining existing market base.
• Analyze and manage profitability by product
• Develop products to targeted market
• Perform other tasks assigned by the management
• Manage branding of ANANA to its best value and high visibility
• Manage product marketing to gain awareness and get the message across to external and internal clients
• Identify market size, competitors, demands, segmentation and concise business positioning
• Develop go-to the-market strategies to address new market as well as retaining existing market base.
• Analyze and manage profitability by product
• Develop products to targeted market
• Perform other tasks assigned by the management
• Manage branding of ANANA to its best value and high visibility
• Manage product marketing to gain awareness and get the message across to external and internal clients
• Identify market size, competitors, demands, segmentation and concise business positioning
• Develop go-to the-market strategies to address new market as well as retaining existing market base.
• Analyze and manage profitability by product
• Develop products to targeted market
• Perform other tasks assigned by the management
• Manage branding of ANANA to its best value and high visibility
• Manage product marketing to gain awareness and get the message across to external and internal clients
• Identify market size, competitors, demands, segmentation and concise business positioning
• Develop go-to the-market strategies to address new market as well as retaining existing market base.
• Analyze and manage profitability by product
• Develop products to targeted market
• Perform other tasks assigned by the management
• Manage branding of ANANA to its best value and high visibility
• Manage product marketing to gain awareness and get the message across to external and internal clients
• Identify market size, competitors, demands, segmentation and concise business positioning
• Develop go-to the-market strategies to address new market as well as retaining existing market base.
• Analyze and manage profitability by product
• Develop products to targeted market
• Perform other tasks assigned by the management
Key performance:
- Lead Generation for each product/services
- Growth in overall product/services revenue
- Increase awareness & educate customers on MekongNet product & service offerings
JOB RESPONSIBILITIES:
• Responsible for all marketing programs supporting all MekongNet Services/Products (Local & International Connectivity, Data Centre & Hosting, SMS, Solutions and Products).
• As part of the Marketing team, you will work closely with various internal stakeholders including Sales, Solutions and Finance to develop and execute campaigns in accordance with company's strategic goals.
• Identify key target segments and develop lead generation programs to reach out and engage with appropriate products, services or solutions through the most appropriate communication channel or media.
• Develop and track marketing launch plans for both new and existing products/solutions, ensuring that each plan yields the desired ROI and achieve growth for Corporate Business.
• Work closely with Solutions Team to develop sales enablement materials, content or tools to ensure internal stakeholders are educated and trained on new product / solutions launches.
• Develop quality content and content calendar to engage key target audiences and stakeholders.
• Establish and own relationships with key product / solution partners for joint Go-To-Market programs.
• Conduct regular market industry research and analysis to ensure MekongNet product and services offerings are competitive in the market.
•
- Formulate trade strategies and yearly business plan.
- Liaise with Business Development Manager, Marketing & Sales Team for efficacious implementation of each in-store promotional, OOH & School activity to meet specific company’s goal and objective.
- Monitor and evaluate the effectiveness of the key in-store promotional activity with summarized report and analysis.
- Manage trade spending effectively against plan.
- Formulate OOH & School team strategy building consumption, strengthen brand awareness and create trial to recruit new user
- Develop schematic POP materials to effectively meet the campaign objective and result.
- Effectively execute new product launch plan to targeted trade channel and evaluate the result against the target set.
- Maintain and enforce dominant product merchandizing & shelf displays.
- Ensure targeted distribution coverage of both current and new products is achieved.
- Maintain and continually build good relationship with trade.
- Prepare weekly/monthly reports. Present business review with ABF on monthly basis.
- Coordinate with Marketing, Sales & Financial Team on reimbursement of all advertising, discounts and promotion expenses
• Manage branding of ANANA to its best value and high visibility
• Manage product marketing to gain awareness and get the message across to external and internal clients
• Identify market size, competitors, demands, segmentation and concise business positioning
• Develop go-to the-market strategies to address new market as well as retaining existing market base.
• Analyze and manage profitability by product
• Develop products to targeted market
• Perform other tasks assigned by the management
• Manage branding of ANANA to its best value and high visibility
• Manage product marketing to gain awareness and get the message across to external and internal clients
• Identify market size, competitors, demands, segmentation and concise business positioning
• Develop go-to the-market strategies to address new market as well as retaining existing market base.
• Analyze and manage profitability by product
• Develop products to targeted market
• Perform other tasks assigned by the management
- Conduct market research to find answers about farmers needs, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with Dealer to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
